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Old Spice

Came up with the concepts, led and supervised the creation of a campaign including 12 commercials (15-second and 6-second variations) for Old Spice, starring Ronny Chieng.

"Old Spice Effect"
Commercial
Old Spice
Screenshot 2025-09-16 at 6.15.19 PM.png
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Concept Development

Came up with the concept and wrote the script to promote the Old Spice Fiji deodorant. Led the creative presentation to the client.

1

Production

Supervised production on set on behalf of the agency and client.

3

Storyboard
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2

Final Product

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