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Old Spice
Came up with the concepts, led and supervised the creation of a campaign including 12 commercials (15-second and 6-second variations) for Old Spice, starring Ronny Chieng.
"Old Spice Effect"
Commercial
Old Spice
Concept Development
Came up with the concept and wrote the script to promote the Old Spice Fiji deodorant. Led the creative presentation to the client.
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Production
Supervised production on set on behalf of the agency and client.
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Storyboard
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Final Product
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