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Old Spice
Came up with the concept, led and supervised the creation of a 30-second commercial (with 15-second and 6-second cutdowns) for Old Spice to promote a brand new product, Old Spice Total Body Deodorant Spray, starring Ronny Chieng.
Aired during Super Bowl LVIII.
"Yoga"
Commercial
Old Spice
Concept Development
Came up with the concept to use yoga and meditation as the vehicle for Old Spice's new Total Body Deodorant Spray. Collaborating with the Creative Director of this project, co-wrote the concept and developed the visuals together. Led the creative presentation to the client.
1
Production
Supervised production on set on behalf of the agency and client.
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Storyboard
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Final Product
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