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Oral-B x Costco Campaign
Serving as Creative Director for the project, came up with the concept, led and supervised the creation of one 15-second and two 6-second commercials for Oral-B to promote the iO series in Costco.
"Never Just Fine"
Commercial
Oral-B
Concept Development
Served as Creative Director for the project, and oversaw the campaign from ideation to post-production. Led the creative presentation to the client.
1
Production
Supervised production on set on behalf of the agency and client, directed the post-production workflow to ensure all deliverables aligned with the creative vision.
3
Storyboard
2
Final Product and Result
4
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