Pernod Ricard
Serving as Creative Director for the project, came up with the concept, led and supervised the creation of the key visual artwork celebrating 2026 Lunar New Year – Year of the Horse for four Pernod Richard brands: Martell, Glenlivet, Royal Salute, and Chivas Regal, then supervised the execution of creative assets based on the key visual artwork across various touch points.
"New Year, Spirited Traditions"
Artwork
Pernod Richard
Ideation
Came up with multiple creative concepts suitable for the campaign, each with a distinct visual style and creative messaging. Led the creative presentation to the client.
1
Development
Led the concept development process, from art to copy, backed by creative rationale.
2
Key Visual Artwork
Guided and oversaw the development and execution of the final key visual artwork, which was then developed into multiple versions across various touchpoints.
3
Creative Assets Development
Guided and oversaw the development and execution of creative assets across various touch points based on the key visual artwork, ensuring quality and consistency.
