Procter & Gamble
Serving as Creative Director and Commercial Co-Director for the project, came up with the concept, led and supervised the creation of four 30-second commercials (with 10-second cutdowns) for four P&G brands: Bounty, Secret, Head & Shoulders, Tide, featuring influencers such as Ami Desai, Kalissa Persaud, and Seerat Saini.
"Diwali"
Commercial
P&G
Concept Development
Served as Creative Director for the project, and oversaw the campaign from ideation to post-production. Led the creative presentation to the client.
1
Final Product: Commercials
:30 commercials with :10 cutdowns.
3
Production
Co-directed all five commercials, oversaw production on set on behalf of the agency and client, directed the post-production workflow to ensure all deliverables aligned with the creative vision.
2
Final Product: Diwali at Times Square
:07 ball drop video featured at Diwali at Times Square live event.