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Safeguard
Came up with the concepts, led and supervised the creation of 15-second and 6-second commercials for Old Spice, starring Liza Soberano.
"Moment of Zen"
Commercial
Safeguard
Concept Development
Came up with the concept and led a team of writers to develop the scripts for the "Moment of Zen" campaign launching Safeguard's newest Skin Zen hand soap, including 1x 15-second and 6x 6-second commercials. Led the creative presentation to the client.
1
Production
Supervised production on set on behalf of the agency and client, directed the post-production workflow to ensure all deliverables aligned with the creative vision.
3
Storyboard
Directed the storyboard artist to come up with the storyboards, presented the storyboards to the client.
2
Final Product
4
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